Jargon Buster

The world of IT is filled with jargon and “tech-speak” which can make web design and management daunting for people outside of the industry. At High Line Web Designs, we believe that everyone should be on the same page so we are happy to explain everything at a level that suits you. To get you started, please see a glossary of commonly used terms below;

HTML Hypertext Markup Language – This is the basic code that all websites are built on. HTML is used for the content and structure of the website.

CSS Cascading Style Sheets – This is the code that defines the style of the website – from the font size and type to the positioning of specific elements. Most websites can be built using only HTML and CSS.

JavaScript This is the third core technology of websites. Javascript allows for interactivity of your website such as animations, applications and games. Poorly written Javascript can lead to website crashes and slowness.

PHP This is code that works in the “back-end” of your website. If you have an online shop or contact forms, this code tells the server what to do with the information that your website user inputs.

CMS Content Management System – This is an easy to use system that allows anyone to add content to their website. The most widely used of these is Wordpress, but you can also use Drupal and Joomla. Although these systems have built in templates, you may wish to use a developer to customise it and make it unique to your business or add further functionality.

Domain Name This is the name of your website, the one that visitors type into their browers.

IP Address This is the actual address of your website. The domain name “points” the browser to this address. This allows you to have multiple domain names (for example, a .com and a .co.uk) that go to the same website.

SEO Search Engine Optimization – All major search engines (Bing, Google, Yahoo) have their own ways of deciding which websites are most relevant to a search and the order of results. SEO is the understanding of how they work and aims to make your website appear higher up on the list when a relevant search is made.

Web Standards these certain practices are defined by the World Wide Web Consortium to ensure that users get a consistent experience across the internet.

Front-End this is what people see when they visit your website.

Back-End this is used to describe the code interface and the CMS of your site. Generally, this would only be used by your staff and web developers.